What is a pop up shop in a mall?

A pop-up shop, also referred to as flash retailing, is a trend where a brand randomly opens up a sales space for a short amount of time before closing it down. The idea of this tactic is to generate interest, create a sense of urgency, and get people to come pay your business a visit for a fun, limited time event.

https://www.qualitylogoproducts.com/blog/pop-up-shop-marketing/Source:

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